Champagne Castelnau launches "young" new branding
10 May, 2017
Champagne Castelnau has targeted a younger audience of champagne drinkers as the Reims-based house enters its second century.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
